More about me


A few Words About Me

I love the challenges that working within a project management role brings. I am an excellent communicator specialized in digital marketing, web, and video production. Capable of  making people work towards common goals and delivering projects on time. I adapt quickly, think creatively and and get things done. 

Work experience

Digital Manager | Hoist Group

2015 11 – present

As a Digital Manager, I am responsible for managing the digital systems that are part of Hoist Group’s internal and external marketing. In my role I mainly work as project manager for major development projects, marketing campaigns and events as well as working as Production Lead for video productions.

  • Project Manager, global intranet based on Confluence
  • Project Manager, multilingual external website (WordPress)
  • Project Manager, Marketing Automation implementation in 18 countries
  • Website optimization, resulted in over 20 % increase of new website leads (first quarter)
  • Production Lead, video production of company group commercial video
  • Project Management, events


Marketing Manager | Abilia
2014 01 – 2015 11

At Abilia I worked as Project Manager for digital and print.
My focus was on managing the external website and developing efforts. I also
worked as Art Director where I had final say in graphic and product design as
well as developing a design concept for the whole company group.

  • Project Manager, multilingual external website
  • Updated and implemented new corporate identity, digital and print.
  • Planned, photograped and implemented over 400 product photos
  • Created communication, ads and marketing material for
  • Planning and execution of Digital Marketing campaigns
Web Manager/ Project Manager | Axfood
2010 07 – 2014 01

In my second role at Axfood I worked as digital Project Manager and managed the external website and the company groups intranet. One of the biggest projects I was involved in an extensive intranet project, working as Product Owner. Other tasks included image and video editing for Axfood.

  • Initiated, designed and developed responsive websites for
    exernal events
  • Product owner new intranet for the company group
  • Project Manager, overseeing planning, development and testing for website and intranet
  • Planned, produced and edited video productions for internal and external use
Communicator/ Copywriter | Axfood
2009 07 – 2010 07

I started working at Axfood after graduating from the Media and Communications program at Umeå University. I mainly worked as copywriter for customer magazines, web intranet. I also worked with image and video editing.

  • Copywriter, intranet, web and customer magazines
  • Image and video production/ editing
  • Web editor, external website and intranet

Want to Work With Me?

Feel free to reach out and start a conversation. I always enjoy speaking with passionate people about their needs.



Interaction design | Berghs School of Communication
Nov 2018 – Dec 2018

Course in interaction design with focus on user experience. Included target group interviews, flowcharts, wireframing and user tests.


Project Management | Axfood academy
Oct 2013 – Dec 2013

Internal Project Management course via the Axfood academy, Axfoods internal training section.


Adobe package | Roda Utbildning
2011 – 2012

Adobe training package. Photoshop, InDesign, Illustrator, Flash, Premiere Pro and After Effects.


Media and Communications | Lund University
Jan 2009 – Jun 2009

20 weeks of internship a company of your own choice. I spent 20 weeks at Axfoods communications department.


Media and Communications | Umeå University
Aug 2005 – Jun 2008

Bachelor of Arts, Media and Communications. Focus on web and digital communication.

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